There is an impressive resurgence in smartphone usage in past few years and user mobile search queries & internet usage is also growing incessantly. According to study on Google search queries, the Mobile Search Queries grew 5X in past 2 years.
It is Necessary to have mobile optimized website:-
a. To provide best viewing and navigation experience of website on Smartphones and Tablet Devices.
b. To develop an optimized site which also rank in Google Mobile Search Results
Google supports smartphone-optimized sites in three configurations:-
1. Responsive Website Design: Sites that use responsive web design, i.e. sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device. This is Google's recommended configuration.
2. Dynamic Serving Approach (Different HTML): Sites that dynamically serve all devices on the same set of URLs, but each URL serves different HTML (and CSS) depending on whether the user agent is a desktop or a mobile device.
3. The Parallel Mobile Site Approach: Sites that have separate mobile and desktop URLs.
It is Necessary to have mobile optimized website:-
a. To provide best viewing and navigation experience of website on Smartphones and Tablet Devices.
b. To develop an optimized site which also rank in Google Mobile Search Results
GOOGLE RECOMMENDATIONS FOR OPTIMIZED MOBILE WEBSITE
Google supports smartphone-optimized sites in three configurations:-
1. Responsive Website Design: Sites that use responsive web design, i.e. sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device. This is Google's recommended configuration.
2. Dynamic Serving Approach (Different HTML): Sites that dynamically serve all devices on the same set of URLs, but each URL serves different HTML (and CSS) depending on whether the user agent is a desktop or a mobile device.
3. The Parallel Mobile Site Approach: Sites that have separate mobile and desktop URLs.
PROS AND CONS OF DIFFERENT APPROACHES
a. RESPONSIVE WEBSITE DESIGN
Pros | Cons |
Single URL for both versions, no duplication | Possible redesign need |
Easier and Cheaper to maintain | Less differentiation of mobile content |
Popularity consolidation | Lower mobile focused user experience |
No Need for Re-direction |
b. DYNAMIC SERVING
Pros | Cons |
1 URL for both versions, no duplication | Complexity of technical implementation |
Capacity to differentiate mobile content | Higher cost of Maintenance |
Popularity consolidation | |
Better mobile user experience |
c. PARALLEL WEBSITE
Pros | Cons |
Easier Implementation | Content Duplication Risk |
Capacity to differentiate mobile content | Higher cost of Maintenance |
Better mobile user experience | Split of Link Popularity |
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