Mobile Website V/S Mobile Applications

It is an ongoing debate that why mobile websites can’t can replace the mobile applications. Business Application Development for Smart Devices requires an extraneous effort for an organization in developing applications compatible with devices operating on different platforms like android, iOS, Windows, Blackberry.

To cover-up maximum audience, one has to develop applications for all platforms. Isn’t it a bit too expensive?

If you have an existing consumer base, and want to enhance your services through user engagement and streamlining process, Mobile Applications are the Best Pick. Mobile Application can be developed for wide range of uses like – gaming, business productivity, process improvisation, daily planner, media applications. It can be beneficial in complex and graphic intensive product offering. They operate in background also, with push notifications to the user while otherwise using the Smart Phone.



Following Benefits of Mobile Apps makes them preferred source for Mobile Targeting :-

• Builds Customer loyalty, Brand Visibility and increases retention

• Focused approach with Specific Offering

• Faster than Mobile Websites

• Offline usage (however we cannot purchase without a connection)

• Wide Range of Usability

But Mobile Websites even though are not quiet popular but slowly and gradually it is believed to shadow the disadvantageous associated with Mobile Application Development like:-

1. Expensive development expenditures comparable to optimization of Mobile Website.

2. Excessive development time.

3. Application Review Processes for putting it on App Store

4. While marketing on App store, one have to share 20-30 % of revenue

Mobile Websites have a better reach as your mobile website is easily searchable on Mobile Search engines. You need not have to visit App Store for it. Mobile Website can be accessed using internet on all Smartphones. It doesn’t have any compatibility issue. One doesn’t have to work for its usability on devices with different platform and maintenance cost is also much lesser comparable to Mobile Apps for keeping it updated on all operation platforms for Smartphone.

Big Question? What you should go for?

Ideally introduction of both will be the best for your business. If you are a small business set-up, to begin with, we recommend you for Mobile Website Development. Optimisation of mobile website can bring traffic, increase website usage and presence on Mobile Search Engine. It will be easier to make changes and maintain up-to-date for all mobile platforms. According to a Nielsen study, 69% of Americans used the mobile web for hotel research, versus 31% through mobile apps.

For a big enterprise with good existing user base with objectivity to enhance your services through user engagement and streamlining processes, we recommend you for Smartphone Applications. Its very clear, mobile applications are in trend because of its functionality and clearly overshadows mobile website. As a professional enterprise, you cannot leave any gap which can hamper business in present or future scenario. It’s better to keep abreast with upcoming trends in market.

References:

http://blog.nielsen.com/nielsenwire/online_mobile/apps-dominate-mobile-time-spent-accessing-travel-in-u-s/

Read More

Does your business require E Commerce Website

We are witnessing a paradigm shift for offline to online shopping. With consumer demand and convenience, companies are focusing to provide niche ecommerce platform for marketing ad selling perspective. Before going for an Ecommerce Application Development and Custom Software Application, we may find alternative and substitute options for marketing and selling products “Online”.

Following things should be considered before going launching Ecommerce:-

1. Ecommerce for Name Sake: You can invest and just for name sake you want to launch the Ecommerce Website will not help you that much, rather, if not updated regularly, and poor website aesthetics may give negative impact on market!!

2. Selective Products and Services: There is no harm in having Ecommerce Platform to start with rare business leads that can come online. You need to figure out what Products and Services you are sure to deliver. A Dynamic Ecommerce Website with intelligent business rules is much better option to maintain inventory and represent exact availability of Products.

3. Service Provider V/s Product Manufacturer: No matter what product business you do, there are Ecommerce applications and portal for everything now. But you need to figure out if you provide both Services and Product, how to manage in admin panel. An experienced professional is must for conceptualizing and developing the same to manage all the sales activities hassle free.

4. Affiliate marketing: If your business is very small and don’t want to bear website development and maintenance cost, you may feature your products on affiliate marketing website. Naaptol.com, ebay.in and Junglee.com are such websites that provides you a platform that showcase and sell your product.

5. B2B Ecommerce transactions: Third Party Payment Gateway charges some percentage of transaction as transactional fee. One needs to adjust pricing and margins accordingly before depicting on website. B2B Sellers should provide Ecommerce Section in website for Bulk order as per business needs.
Binary Semantics Limited is an offshore development and a software services company incorporated in New Delhi. We have been providing Application Development & Management Services, e-commerce solutions
, Digital Content Solution, BPO and Professional Consulting services in the North American market since 1996.

We have been delivering services ranging from maintenance of existing applications to full life-cycle ecommerce web development of enterprise-wide business applications to the satisfaction of our customers competitively. Our proven and customizable Global Delivery Framework- Offshoring™ and ISO 9001:2008 certified processes ensure consistency and high quality of deliverables.

Read More