Mobile Application Development Services in India – Benefits

India holds second largest mobile user in the world and is one of the fastest growing market. As the mobile reaches to more and more people, the demand for more than basic services such as calling and texting features are growing. Yes, we are talking about recent disrupt caused by Mobile Apps, 3G Data Streaming and Value Added Services. Today more people are using internet through their mobile phone then people using on computer or laptops.

With the advancement in chip design technologies that gave rise to so called smart-phone segment, which is more like minicomputer, the usage of mobility is beyond just calling and texting. The increased processing power, acceptability of Omni present operating systems and utility of Mobile Apps has created a whole new segment of Mobile application development in software industry. Today one can find any and every kind of application developed for mobile platform.

Mobile application development is very much in vogue, as the software hub for whole world, India emerge as one of the most active mobile application development center. Many companies are developing cutting edge mobile apps for their clients. With abundance of talent in the country and past prowess in software segment, India can offer best and still possibly cost effective mobile application development services.

Benefits of choosing India for Mobile application development.

1. Abundance of talented software professionals and experience in software development makes it ideal to have mobile application development partner.

2. Lot of competition among software development companies, so one can choose best among the rest who fit the requirement criteria.

3. As the hub of software development for entire world, companies are tuned to provide 24x7 support to their clients.

4. As the fastest growing mobile market in the world, most companies choose India for their mobile application development base to not only cater to Indian market but to the rest of the world.

5. Companies in India can provide that valuable and quality application in fraction of money than other countries.

About Binary Semantics:

Binary Semantics is client-centric global software development and mobile app Development Company with experience history of more than 27 years. We have served clients spread across the global leading in different industrial segments. We try to harness the complete potential of your IT investment and deliver solution that can bring synergy. With our immense experience and domain expertise, we are competent to provide Cost-Effective solution suitable to one’s budget.

Contact Us: marketing@binarysemantics.com

Website: www.binarysemantics.com

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Why Mobile Apps are significant for sustaining Business Growth and Development

Innovation in chip design has helped manufacturers produce smaller and faster processors that have fostered the revolution in Smartphone with sleeker, faster and crystal clear display graphics, faster memory and speedy processing.

The performance of Smartphone largely depends on the operating systems which can utilize the power of the hardware. Most popular and notable operating system is Android, IOs and Windows. “Mobile App”, the term coined in year 2010, achieved the “Word of the Year” title in the same year. At that time, it was much hyped and believed by analysts to become a trend in coming years. Rightly said, Mobile Apps are in demand among all the communities of Smartphone users, be it a business man, working women, home maker, students and every segment of audience.

Mobile Apps generally are referred as programs that run on top of operating system such as Android, IOs and Windows and serves different objectives of end user like social networking, access news, messaging, watching videos, getting updates and many more. These apps are generally available as free or paid from different App Stores like Google Play, ITunes App Store, and Windows Phone 8 App Store.

Latest survey shows that more people are using internet on their hand held devices then on computers or on their laptops. In fact hand held devices and available apps are becoming so powerful that many people doing there office work through their smart phones.

Moreover, customize apps are a new frontier for both big and Small companies in order to reach ever increasing smart phone segment, whether it’s newspaper industries or shopping portals or banking sector, all have their apps available, to not only reach wider audience but give their customer’s easier access to information or services. Many large enterprises have introduced Mobile Apps for extending their Point of Sales, enhancing their communication increasing their sales through Mobile Ecommerce and many more.

All this has generated demand and the need for businesses and companies to be present on this new medium of connection and communicating with customers and consumers. One cannot ignore this medium if it wants to lead and grow in ever competitive business landscape. That is why; it is becoming significantly important to be available on the mobility platform for sustaining the continuing business growth and development.

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Mobile Website V/S Mobile Applications

It is an ongoing debate that why mobile websites can’t can replace the mobile applications. Business Application Development for Smart Devices requires an extraneous effort for an organization in developing applications compatible with devices operating on different platforms like android, iOS, Windows, Blackberry.

To cover-up maximum audience, one has to develop applications for all platforms. Isn’t it a bit too expensive?

If you have an existing consumer base, and want to enhance your services through user engagement and streamlining process, Mobile Applications are the Best Pick. Mobile Application can be developed for wide range of uses like – gaming, business productivity, process improvisation, daily planner, media applications. It can be beneficial in complex and graphic intensive product offering. They operate in background also, with push notifications to the user while otherwise using the Smart Phone.



Following Benefits of Mobile Apps makes them preferred source for Mobile Targeting :-

• Builds Customer loyalty, Brand Visibility and increases retention

• Focused approach with Specific Offering

• Faster than Mobile Websites

• Offline usage (however we cannot purchase without a connection)

• Wide Range of Usability

But Mobile Websites even though are not quiet popular but slowly and gradually it is believed to shadow the disadvantageous associated with Mobile Application Development like:-

1. Expensive development expenditures comparable to optimization of Mobile Website.

2. Excessive development time.

3. Application Review Processes for putting it on App Store

4. While marketing on App store, one have to share 20-30 % of revenue

Mobile Websites have a better reach as your mobile website is easily searchable on Mobile Search engines. You need not have to visit App Store for it. Mobile Website can be accessed using internet on all Smartphones. It doesn’t have any compatibility issue. One doesn’t have to work for its usability on devices with different platform and maintenance cost is also much lesser comparable to Mobile Apps for keeping it updated on all operation platforms for Smartphone.

Big Question? What you should go for?

Ideally introduction of both will be the best for your business. If you are a small business set-up, to begin with, we recommend you for Mobile Website Development. Optimisation of mobile website can bring traffic, increase website usage and presence on Mobile Search Engine. It will be easier to make changes and maintain up-to-date for all mobile platforms. According to a Nielsen study, 69% of Americans used the mobile web for hotel research, versus 31% through mobile apps.

For a big enterprise with good existing user base with objectivity to enhance your services through user engagement and streamlining processes, we recommend you for Smartphone Applications. Its very clear, mobile applications are in trend because of its functionality and clearly overshadows mobile website. As a professional enterprise, you cannot leave any gap which can hamper business in present or future scenario. It’s better to keep abreast with upcoming trends in market.

References:

http://blog.nielsen.com/nielsenwire/online_mobile/apps-dominate-mobile-time-spent-accessing-travel-in-u-s/

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Demand of Mobile Apps in India

Smartphone usage in India is continuously increasing and so is the acceptability of mobile apps for personal and business usage. Diverse category of Smartphone applications ranging from local based Navigation & Tracking Applications, Social Networking applications to Business applications, the user base is continuously increasing all smartphone applications.

According to Report of Research2Guidnace, an independent mobile industry market research and consultancy provider, “India is slated to become one of the biggest players in the global app market by 2016, overtaking leading smartphone app markets such as the US, and five Western European Union countries”.

India being an outsourcing hub of software development is gaining competence in mobile app development. At present, there are 9,000 app development companies in India. According to a Nasscom report, most of these were launched during the last three years. The availability of mobile app developers at affordable prices is motivating factor for business enterprises, both small and big, to leverage the benefit of mobile apps to reach into customer pockets and enhance services and consumer base.

The Largest research organization for Internet and Mobile usage in India, Internet and Mobile Association in India (IAMAI), also expect considerable increase in Mobile Application in Indian Market in near future. According to Gaurav Chopra, associate vice-president, Internet and Mobile Association of India (IAMAI),” In the near future, every business enterprise will need a mobile app, given that the usage of smartphones and mobile internet is growing rapidly”

In an interview, Mr. Gaurav also said, “Business apps or enterprise-based mobile apps market in terms of sale value will grow tremendously in India. It will outclass the market for consumer apps such as “What’s-app and Google Maps””.



Factors that are driving demand for mobile apps in India:

1. Increasing usage of Smartphones and Smart Devices in India

2. Increase in Disposable Income

3. Surging Internet Penetration in India

4. Increasing Penetration of 3G Network in India

5. Acceptability of Social Networking concepts in India

Challenges before Smartphone App Usage in India:

1. Lack of Awareness about Usage in India

2. Lack of Regional Language Support

3. Low penetration in Rural India

As a business enterprise, you may delve into more to find out ways to increase customer base, stakeholders’ convenience and suppliers’ connectivity with mobile applications. For example, one of the leading fast food retail chain got developed Android Based Application for Smart Devices to book order from customer desk. The application helped to reduce Chaos and helped to extend POS (Point of Sale) Counter. Companies are introducing application to enhance user experience through Ecommerce Applications through Smartphones.

All in all, it’s only you to delve more to find out, how mobile application are to be developed for varied business objectives. As far as, demand is concerned, there is a significant possibility of Business Enhancement with Mobile Apps.

Refrences:-

http://business-standard.com/india/news/indian-mobile-apps-industry-to-touch-rs-1804-cr-in-2012-iamai/198130/on

http://www.deccanchronicle.com/121215/news-businesstech/article/business-apps-set-overtake-consumer-centric-market

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Quick Guide to Develop and Market Blackberry Mobile Applications

Blackberry Mobile phones are one of the best smartphones with its widespread acceptance as Business Phone for personal and office planner. In one of the blackberry survey results cited in blog of crowdscience.com, 33% of BlackBerry owners use their phones mostly or only for business purposes, compared with just 20% of all smartphone users. Also, BlackBerry was much more likely – in 2 out of 3 cases – to be the smartphone brand chosen by companies for their employees.

Even though there is rage in Smartphone usage of multiple brands giving tough competition to blackberry, still considerable amount of users prefer blackberry for Business purposes. You got to have a Mobile Application development for Blackberry Smartphones to target one of the niches Business Class Users. Being an Ecommerce venture thinking to offer a smartphone application to users, or a social networking website, you have to have Applications for Blackberry Smartphones to reach to target prospects.

Quick Guide for Development:-

There are two different ways you can develop for Blackberry:-

1. Using Java Development Environment (JDE): The java environment is preferred when you want application to work independently from Blackberry solutions (BIS – Blackberry Internet Services, BES – Blackberry enterprise Service) to give rich user experience.

2. Using MDS Simulator: It is best suited when you require your app to communicate with BIS, Email, other internet based services which require access to Blackberry backend to operate it.

As a developer, you require the framework with emulators and simulators to test the functionality of an application before it is installed onto devices or network. Be it a JDE or MDS to develop Blackberry application, the framework should includes access to enterprise features that are used for desktop and server application development, so you have more freedom when creating and coding.



How to Sell You Blackberry Application?

Blackberry launched the APP world in 2009 and this is the best platform to showcase your application to millions of users across the globe. Any application packaged as a cod file (using the BlackBerry JDE, JDE Plug-in for Eclipse and JDE component package) can be marketed through App World. It must comply with the store’s Vendor Guidelines. In addition submitted apps must not violate the T&Cs of the BlackBerry SDK License agreement.

“BlackBerry App World provides a fantastic new resource for consumers and an equally exciting progression of business opportunities for our developer and carrier partners,” said Jim Balsillie, RIM’s co-chief executive, when App World launched.

Developers will need to visit the Mobile App World Vendor Portal and register in order to submit their chosen app for approval.

For Blackberry Smartphone Application Development Contact us at: marketing@binarysemantics.com

Phone: 0124-4787361

Website: www.binarysemantics.com

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Self Introspect for Creative Mobile Application Development for your Business

Let’s try to understand how we can give value to the Mobile App for our Small Business Venture that can encash the resurgence of smartphone users in India and increasing usage of Mobile Application. First Step is to ask our self the following question before going for Mobile App:-
1. What should be my objective of Introducing a Mobile APP?
2. Whether I should focus on Customer Engagement or Brand Building or Process Improvisation?
3. Do the clients to whom I cater will really engage more through Mobile App?
4. What could be the most useful thing to my clients of regular usage related to my Business which will engage them?
5. Does Mobile APP I am thinking to get developed is similar to what I offer on Website? Then what is the need or why cant I make a responsive website design for everything?
6. Should I introduce with commercial objective of enhancing sales?
7. Why one will be interested in preferring mobile app for Sales Perspective?
8. If I want to enhance sales, what product categories and interface I will keep? A complete product inventory or selective product offerings?
9. Should I think for localized services through Mobile App?

The above questions are quiet Generic but may vary with industry, Business and Organization

.

Its easy to ask questions but really difficult to answer few of them. That is what I am trying to highlight. No doubt, mobile applications are in trend and these could really help you to engage with clients, customers, build brand and finally convert them as prospect buyers. The entire thing is only possible when you have something valuable to offer for that one need to think for creative and unique product position Ideas that is different from orthodox way of Brand Positioning.
The Mobile Application should be unique and like a game where the users love to engage and not been thought by anyone. In India, Mobile Application Development is on nascent stages where in only Big organizations are coming up with big budgeted Applications for example, live streaming video, GPS navigation, Localized Services, Deals and Mobile Commerce etc. Your business need to thing fresh ideas for light weight mobile applications that even have a single functionality but fondness of many users.
One needs to dig in to certain extent and put himself in shoes of End user to come up with an Idea, what could engage and bind to use it again and again.

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