Mobile Application Development Services in India – Benefits

India holds second largest mobile user in the world and is one of the fastest growing market. As the mobile reaches to more and more people, the demand for more than basic services such as calling and texting features are growing. Yes, we are talking about recent disrupt caused by Mobile Apps, 3G Data Streaming and Value Added Services. Today more people are using internet through their mobile phone then people using on computer or laptops.

With the advancement in chip design technologies that gave rise to so called smart-phone segment, which is more like minicomputer, the usage of mobility is beyond just calling and texting. The increased processing power, acceptability of Omni present operating systems and utility of Mobile Apps has created a whole new segment of Mobile application development in software industry. Today one can find any and every kind of application developed for mobile platform.

Mobile application development is very much in vogue, as the software hub for whole world, India emerge as one of the most active mobile application development center. Many companies are developing cutting edge mobile apps for their clients. With abundance of talent in the country and past prowess in software segment, India can offer best and still possibly cost effective mobile application development services.

Benefits of choosing India for Mobile application development.

1. Abundance of talented software professionals and experience in software development makes it ideal to have mobile application development partner.

2. Lot of competition among software development companies, so one can choose best among the rest who fit the requirement criteria.

3. As the hub of software development for entire world, companies are tuned to provide 24x7 support to their clients.

4. As the fastest growing mobile market in the world, most companies choose India for their mobile application development base to not only cater to Indian market but to the rest of the world.

5. Companies in India can provide that valuable and quality application in fraction of money than other countries.

About Binary Semantics:

Binary Semantics is client-centric global software development and mobile app Development Company with experience history of more than 27 years. We have served clients spread across the global leading in different industrial segments. We try to harness the complete potential of your IT investment and deliver solution that can bring synergy. With our immense experience and domain expertise, we are competent to provide Cost-Effective solution suitable to one’s budget.

Contact Us: marketing@binarysemantics.com

Website: www.binarysemantics.com

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Software Development Companies: Things you must check

There are Thousands of software development companies across the globe, from small to large as per their employee strength. Choosing a right software development company for breakthrough technological intervention in existing business process, for automation of business system or for specific business objective is a very daunting task. With regular updates and introduction of disruptive technologies, it is always a before organizations to develop a software solution that doesn’t get obsolete, posing a challenge of re-investment for re-development, migration or porting so as to enable the existing systems become compatible with latest technologies. It is very critical to build right solution that should not bring and enforce too much change in existing process and simultaneously enhance the productivity. The risk associated with all these challenges is managed by the service provider you choose which can harness the complete potential of your IT investment.

Things you must check before choosing a software development company.

Company’s expertise in related domain: First research about the company’s history and its experience in the software development, especially in required domain area. Most companies specialize in specific domain areas and understand the customer psyche to suggest them the best solutions. So follow the company collateral and do ask for reference projects. Do take time to read and understand Case studies mentioned in company profile.

Commitment towards their customers: Custom Software development or bespoke application development is very dedicated and committed job. You should gauge the commitment through success indicators of previous projects completed. (Timely delivery of project, process methodologies it follows, support they provide etc.)

Process Methodology and Proficiency in wide variety of technologies: Software Development Company to be hired should have expertise in various technologies and should have work experience for the same. Team of Developers and Project Managers is most critical In IT sector, especially in software development field. You should check employees’ expertise in technologies, designing and implementation as per requirements. You should thoroughly analyze the approach of the company

Communication between client and development team: Communication is key for any project to get completed with minimum cost and time overrun. The company should understand the client requirements and provide solutions for those requirements and keep client in loop on various stages of the software development so that if there is need arise to incorporate change or update certain features for betterment of the solution, it can be easily implemented.

Support structure: Software Development require constant updates and upgrades, customer and product support is very critical to enable the longevity of the solution with latest technologies. A knowledgeable partner can help you sail through disrupt caused by latest technologies, by suggesting cost-effective product improvisation.

Pricing: Pricing is one of the major factor should be looked into when selecting software development company as pricing may vary. One should not always follow Cost-Based Criteria, rather in Software Development, Cost-Quality Based Criteria should be preferred.

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E-commerce: Taking Business to Customer Doorstep

Electronic commerce or E-commerce is type of commercial activity which is done electronically over the internet or through connected network of computers. The first step of e-commerce began with need for banks to integrate computers systems connected across branches spread in different territories to complete fund transfer, fund deposit and fund withdrawal requests.

Generally there are five type of e-commerce activity done electronically, Consumer to Business (C2B) E-commerce, Business to Business (B 2 B)E-commerce, Business to Consumer (B2C) E-commerce, Consumer to Consumer (C2C) E-commerce, Inter Organisational E-commerce.

Banking sector is using electronic medium for its business operations long before people realised its importance, but at that time no-body thought of doing business online without meeting client or buyer personally. With the incessant internet penetration and the confidence in using the electronic/ online medium for payment transactions grew, big and small companies realised the potential of internet. Nowadays business can be done across the country or across the world, you can purchase anything from anywhere with a just few mouse clicks.

In the beginning people were sceptical in buying or selling products online and were not sure whether the customers will buy product online when they cannot touch the actual product. Many said that it won’t work but websites like Amazon and EBay showed that it can be achieved with better product catalogue, better service and security to shop with them. Today online retail business is worth billions of dollars and it’s just small part of whole e-commerce trade.

In the last five year, e-commerce trade has grown exponentially in India, whether it’s business to business or business to consumer, the growth is quite impressive. In spite of people still prefer doing business the old way, It’s the young population who is more informed and tech savvy who like the idea of buying things online which saves their time and effort also. Now the manufacturer also like the idea of selling their product online as it not only save them from the middle men as they are selling their stuff directly to consumer that too at better prices.

There are many benefit of doing business electronically with potential of reaching every single person in shortest possible time and lesser effort. It is much more secure and fast to do business online then doing the old way. Range of products available is enormous; with just few clicks you can get product and services without leaving your desk. These are the few benefits of e-commerce, though there are some disadvantages. Cyber scams, fraud and misusing of financial information are what been experienced when you are not safely keeping you credentials and password details.

As the reach of internet spread to smaller cities, more consumers and business will join and engage in E-Commerce, which will not only increase the base of customers but the business of those small cities will have opportunity to connect with the whole world.

In current market scenario, business are going online via e-commerce portals. There are several technologies for ecommerce website development like Magento, OpenCart, PrestaShop, osCommerce, Drupal etc. So, you can choose one for your dream ecommerce portal.

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Why Mobile Apps are significant for sustaining Business Growth and Development

Innovation in chip design has helped manufacturers produce smaller and faster processors that have fostered the revolution in Smartphone with sleeker, faster and crystal clear display graphics, faster memory and speedy processing.

The performance of Smartphone largely depends on the operating systems which can utilize the power of the hardware. Most popular and notable operating system is Android, IOs and Windows. “Mobile App”, the term coined in year 2010, achieved the “Word of the Year” title in the same year. At that time, it was much hyped and believed by analysts to become a trend in coming years. Rightly said, Mobile Apps are in demand among all the communities of Smartphone users, be it a business man, working women, home maker, students and every segment of audience.

Mobile Apps generally are referred as programs that run on top of operating system such as Android, IOs and Windows and serves different objectives of end user like social networking, access news, messaging, watching videos, getting updates and many more. These apps are generally available as free or paid from different App Stores like Google Play, ITunes App Store, and Windows Phone 8 App Store.

Latest survey shows that more people are using internet on their hand held devices then on computers or on their laptops. In fact hand held devices and available apps are becoming so powerful that many people doing there office work through their smart phones.

Moreover, customize apps are a new frontier for both big and Small companies in order to reach ever increasing smart phone segment, whether it’s newspaper industries or shopping portals or banking sector, all have their apps available, to not only reach wider audience but give their customer’s easier access to information or services. Many large enterprises have introduced Mobile Apps for extending their Point of Sales, enhancing their communication increasing their sales through Mobile Ecommerce and many more.

All this has generated demand and the need for businesses and companies to be present on this new medium of connection and communicating with customers and consumers. One cannot ignore this medium if it wants to lead and grow in ever competitive business landscape. That is why; it is becoming significantly important to be available on the mobility platform for sustaining the continuing business growth and development.

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Optimization Tool for solving Business Optimisation Problems

“Business Growth” – is a wide spread day to day lingo for discussion among Corporate s and Big Business Enterprises. Every Business decision is aimed at stimulating the organization development and growth. But, this ambitious aim of incessant Business Growth revolves around lot many factor. One of the critical factors responsible for Business growth is synthesization of Business Data and Information. With the advent of Internet revolution and World Wide Web, business managers are witnessing resurgence in complexities to comprehend the salable business data that is instrumental for improving the organization processes and performance.

.......................read more about Optimization Tool for solving Business Optimisation Problems

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Why to invest in Android and iPhone Mobile Apps for Retail Industry?

Retailers these days are figuring out ways that can enable cross-channel marketing and sales, increase customer conversion and drive brand awareness to ensure a long-term strategic success. Especially for large retailers, it’s a challenge to come up with new ideas and new ways to communicate their products and offers.

Lot many big retailers have moved towards ecommerce and mobility solutions as their long term strategic move to connect directly with customer 24 X 7 but there are many small and mid size retailers along with few big retailers, who have been in dilemma to accept the mobile optimized channel for enhancing user shopping experience because of unclear mobile retail strategy, lack of customers’ mobile demographics, inexperience in marketing mobile medium etc.

Here are few points that show importance of Mobile Apps for Retailers for long term success:-

1. Customers’ expectations for In-Pocket Solution: Smartphones are the best pals for all of us today as it connects us to our loved ones but also large chunk population use smartphone for varied applications that assists in completing important in minutes, sitting at a place or on the move. Customer wants to cut short their time and want everything at their doorstep with a touch of a button. Smartphones are emerging as single source point for completing majority of our daily tasks.

2. Efficient replacement for orthodox Sales Process: Gone are the days where people like to stand and wait for their turn in front of Ordering Kiosk. Everybody seeks efficient process especially with mobility to order anytime, from anywhere. Following are few Mobile App ideas:-

a. Product Catalogue Application: An app that gives details of a product in store on clicking the image.

b. Point of Sales Application: Extension of Point of Sales kiosk (especially in food court) directly at customers’ desk for ordering food and billing then and there.

c. Retail application for Service Center: Car Retailers and Service center can mobile apps to enhance customer experience in finding service center and booking service for your vehicle. Customer will not go anywhere when the service center is in his pocket.

d. Mobility Billing Solution for Field Sales Team: Enterprise like banking and finance company can use mobility solutions to issue receipts against payments made by customers at their home. Also, mobility can help channel sales manager accept big payment through credit and debit cards at vendors place.

3. You competitors are getting close to customer: It is also very important to implement latest technological solutions in organizational process to bring efficiency and effectiveness at par with competitors.

Some 83 percent of the top retailers offer at least one mobile application, according to IT consulting firm Cognizant. In some ways, this means that retailers that don’t have mobile applications are already behind. So, it is worthful to invest in Android and iPhone Mobile Apps Development for retail industry.

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Binary Semantics initiate to highlight Importance of Business Analytics and BI through series of Webinar

With incessant resurgence in big business data, the use of business analytics has increased with a greater need to understand this data and the realization for significance of Business Intelligence in exploring unthought-of business opportunities has also got in picture for Organizations.

........................... read more for Binary Semantics initiate to highlight Importance of Business Analytics and BI through series of Webinar

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14 Types of Google's Knowledge Graph Search Results

The Knowledge Graph is a knowledge base of more than 570 million objects and 18 billion facts in semantic network about relationships between different objects based on search queries . Technology of Knowledge Graph has the ability to distinguish between words with different meanings and a sidebar provides a snippet of related facts with relationships to other objects.

SEO for Knowledge Graph Search Results

However it is not so easy to manipulate the knowledge graph search results of Google as Google is driving information in the Knowledge Graph from CIA World Factbook, Freebase, and Wikipedia. These are the very trusted sources of information on the web and listing or creating a page about your brand, products is not so easy task, unless you have well established brand or strong identity in the market. One could start with Wikipedia page of brand or products, but it required well researched facts and figures in the quality content to get approval from Wikipedia. If you get success, you can further add more information about your related products and these product may be display in the knowledge graph related searches.

Types of Snippets For Knowledge Graph

Let us list different types of knowledge graph search results as these results snippets could be different for different types of products,industry, brand, place, person or other objects. According to my knowledge and research, i found 14 types of knowledge graph search results for different search queries.

1.Basic Knowledge Graph

2.Related Searches Knowledge Graph

3.Google Reviews/Zagat Ratings Knowledge Graph

4.Flight Status Form Knowledge Graph

5.Aroma Base Knowledge Graph

6.Celebrity Bio Knowledge Graph

7.Event Knowledge Graph

8.Songs Knowledge Graph

9.Albums Knowledge Graph

10.Movie Box Knowledge Graph

11.Book Box Knowledge Graph

12.Image Box Knowledge Graph

13.Geo-Graphic Information Knowledge Graph

14.Medical Information Knowledge Graph

15.Drug Information Knowledge Graph

16.Nutrition Information Knowledge Graph

Different types of knowledge graph snippets 

So, if your object get list in the knowledge graph database, you may see one of the above mentioned snippet for your object in the search results of Google.

About Author:

Yashpal Singh working at Binary Semantics as SEO Analyst, has great knowledge about the the semantic search technology and search analytic.

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Why You Need to Invest in Mobile Website For Your Business?

As a internet marketing consultant, i surprise to see the traffic stats for the website of my client because mobile website traffic graph is growing at 3 times more than traffic graph for desktop visitors. As i researched the detailed stats of website and market, i realized it is all due to mobile phones and data plans get cheaper. Hence there are more mobile devices shipment in the world than desktops.

Source: http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2013

It is very clear from the above trends that mobile devices are growing at a rapid rate and 3G data providers like Reliance Communication are luring more and more 3G internet users from the Indian market by offering 3G data plans at very affordable rates comparable to 2G plans. It is win-win situation from both users and provider. It is very clear mobile internet user are growing at a rapid rate and there are downward trend desktop website visitors.

So, are you ready to face the challenge, what your business may face in very near future, or you are facing!! At the end of 2013, 20% of internet traffic is projected to be mobile so any how every business should have mobile optimized website to feed visitors with a great user experience.

e-Commerce is Shifting to m-Commerce

Ecommerce industry is also facing challenge to retain the customers and are observing continuous fall in desktop based translations as their rivals are observing continuous growth in mobile based translations. For a live example study the below mentioned trends of mobile translations for Groupon who observe 45% mobile translations on mobile at the starting of in 2013 as compared to 14% mobile translations in year 2011. We (Digital Marketing Department) also received a lots of consultation queries for the same and we encourage businesses to invest in m-Commerce and optimized mobile website development, for future jackpot ! :)

News on Mobiles

To know more “ what news companies are thinking about investment mobile website development”, i met with a number of journalists. But i was very strange to know that they are thinning visitors wouldn't want to spend the time reading their long form content on a mobile device. When i asked why they are thinking this way, i found it was only there assumption not real tracking stats because they mind that mobile traffic only read sites "on the go."

But as i researched for stats for News on Mobiles, i realized their is very much potential for New on Mobiles, but a great mobile website design required. For as live example,” Great mobile site of The New York Times receive 1/3 of its traffic from mobile devices. With a user friendly UI design of mobile website, Mobile visitors will be able to read news, blog and articles sitting on the bus, riding up elevators, and waiting in store lines.

Education On Mobiles

Online education is very trendy and growing at rapid rate. Few days back in India IITs, Nasscom and some software industry giant like TCS, Infosys came forward to a launch online computer science professional course free of cost for students from all over the world.

Moreover Project Aakash Tablet is India's dream project to teach masses through mobile devices. However to utilize the full potential of mobile devices there should be mobile optimized education portals, so Education on Mobiles is great business incoming future. From govt initiatives and below mentioned stats, you can easily understand the requirement of investment in mobile optimized education portals development.

Conclusion: Today, i discussed and present information with stat for Shopping, Education and News, which are 3 necessary element of our daily routine life. I hope you understand the role of mobiles for to access these 3 elements and their future growth. There are many more area where mobiles are getting involve, so as businessman you seriously think about investment a fraction of % of you business assets for mobile website and mobile marketing strategy.

We are eager to provide consultation of website and software solutions for your businesses. Request a consultation request on www.binarysemantics.com or write us on marketing@binarysemantics.com for more information.

About Author:

Yashpal Singh

Digital Marketing Department

Binary Semantics Limited, Gurgaon

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Risk Analysis Software

Did you know, what are the critical factors in your Business that are affecting risk?

Are your still following the intuitive business decision making to drive your business and expecting it to lead the business landscape which is getting competitive like never before. 21st Century is an era of Information Age, where everything is dependent on Business related information you posses. Beyond that, the real success depends on capability to analyze the Data and Information related to Business.

Often as a business enterprise, you are dealt with various risk analysis and risk management tasks. What are all those critical factors that affect risk and subsequently your business decision, it is very important to get clear picture about the same? With ever increasing Data and Business Information, you can no more depend and take decision on your Institutions. Definitely, Risk Analysis and Business Analytics are the solution for such challenges in Business decision making.

How Risk Analysis Software – Oracle Crystal Ball can be helpful?

Before discussion benefits of Risk Analysis Software, I want to write down few things which financial analysts, consultants, business managers, business analysts and business analyst are dealt with on day to day basis:-

a. “WHAT IF” Risk Analysis: On daily bases, it’s the responsibility of analysts to find out critical factors that can affect risk. What is we opt in Project A instead of Project B? What if I create Warehouse at Location A instead of Location B? These are important questing to be answered to decide.

b. Forecasting: It is a very broad term, it could be related to project planning, material requirement, business sales performance, manufacturing, budgeting etc. It is very critical to forecast precisely, the future requirements and scenario, in order to plan well in advance and minimize the risk associated with uncertainties.

c. Correlated Assumption: We have to find out extent of dependencies on various factors and how much it can affect our performance.

d. Constraint Based Performance: We have to identify and measure the affect on performance under set of defined constraints.

It takes lot of time if we start manually calculating by applying all the mathematical and statistical analysis techniques, rather there is maximum possibility that we shy away investing time in calculations and get strayed away by intuitive and behavioral decision making which in comparison to analytics, is less precise and less certain.

Benefits of Oracle Crystal Ball Risk Analysis Software:-

Forecasting with Crystal Ball makes your decision 95% certain using following techniques:-

• Advanced mathematical functions e.g. forecasts, budgets, project plans, order quantities etc.

• Constraint based decision optimizer

• Simulation using real historical data

• Identify Risk & business drivers

Insight of Oracle Crystal Ball – Risk Analysis Software:-

FEATURE	BENEFIT
Monte Carlo Simulation	Does: Calculates multiple scenarios of a spreadsheet model automatically
	Benefits: Frees users from the constraints of estimates and best-guess values
Distribution Gallery	Does: Provides an intuitive interface for selecting model input variables; includes 16 discrete and continuous distributions plus custom distribution
	Benefits: Simplifies the quantifying of risk, means you don't have to enter the distribution formula into Excel
Categories of Distributions	Does: Create predefined distributions, modify your existing distributions and organize them using custom categories
	Benefits: Create your own library of distributions, organized in categories. Re-use distributions from one project to the next
Publish and Subscribe Feature for Categories	Does: Publish categories and share with many users
	Benefits: Work as a team sharing models and data to get your work done faster
Process Capability Features	Does: Define spec limits (LSL, USL and Target) in your forecasts; calculate capability metrics and view simulation results and metrics together in one split-view chart.
	Benefits: With capability metrics in Crystal Ball you simplify your workflow and better integrate simulation into your Six Sigma and Quality methodology
Forecast Charts	Does: Graphically display simulation results and statistics
	Benefits: Allows users to track and analyze thousands of possible outcomes; charts are interactive
Split-View charts	Does: View forecast charts, descriptive statistics and capability metrics side-by-side on the same chart. Enable up to 6 charts and tables in one view
	Benefits: One chart tells the whole story
Sensitivity and Tornado Analyses	Does: Two separate methods for identifying the most critical model input variables
	Benefits: Enable users to focus on high-risk model input variables
Distribution Fitting	Does: Uses historical data for defining assumptions
	Benefits: Allows users to customize model input variables based on real-world results
Correlation	Does: Models dependencies between uncertain input variables
	Benefits: Provides more accurate modeling and forecasting
Charting and Reporting	Does: Automates report generation, includes the ability to overlay forecasts and to project trends through time
	Benefits: Creates clear analysis and presentation of all forecasts, improves communication with colleagues, management, and clients
Precision Control	Does: Provides advanced simulation capabilities
	Benefits: Increases simulation accuracy and flexibility; saves time
Latin Hypercube Sampling	Does: Alternative simulation method to Monte Carlo
	Benefits: Samples regularly across distribution, excellent for simulations with restriction on number of trials
Data extraction	Does: Exports data from Crystal Ball memory
	Benefits: Allows users to examine individual simulation results and transfer results to other software programs
CB Tools	Does: Macro-driven tools that use Crystal Ball; Includes scenario analysis, decision table, tornado chart, correlation matrices, 2D-simulation, batch fit, and boot strap
	Benefits: Automates modeling processes with effortless and powerful tools
Microsoft Certification	Does: Certified Excel macro provider
	Benefits: Eliminates security concerns

Binary Semantics is pioneer in India for DATA ANALYSIS Products, Solutions and Consulting across industries and applications. We represent some of the largest software providers in the world for Statistical Analysis & Data Mining, Business Intelligence, Six Sigma Data Analysis, Risk Analysis and Simulation, Optimization Solutions, and Econometrics.

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